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Social Media Manager

Remote
Role-Closed
Promo Branding Co Limited
Description

As a social media manager, you’ll need to:

  • develop creative and engaging social media strategies
  • manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok and YouTube, adapting content to suit different channels
  • oversee, plan and deliver content across different platforms using scheduling tools
  • create engaging multimedia content (and/or outsource this effectively) across multiple platforms
  • develop, launch and manage new competitions and campaigns that promote your organisation and brand
  • form key relationships with influencers across the social media platforms
  • undertake audience research
  • manage and facilitate social media communities by responding to social media posts and developing discussions
  • monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
  • research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
  • analyse competitor activity
  • recommend improvements to increase performance
  • set targets to increase brand awareness and increase customer engagement
  • manage, motivate and coach junior staff such as social media executives or assistants
  • potentially manage a budget for social media activities
  • educate other staff on the use of social media and promote its use within your company (in-house roles)
  • encourage collaboration across teams and departments